Markaad sheegayso magaca calaamadahan, waxaa jira ururo deg deg ah oo leh faashado adag oo adag oo xoojinaya kala-soocida qaababka dumarka ah. Halyeeyga Faransiiska Hervé Leroux, oo aasaasay markiisii hore 1985, xitaa malaha malaha tobanaan sano ka dib, haweenka ugu caansan dunidu waxay ku soconayaan diyaargarowga gacmihiisa. Xadhigaha, dhejisyada iyo armaajooyinka Herve Leger, oo qaabaynaya silhouette, ayaa maanta munaasab ah, inkastoo Hervé Leroux uu horay uga fariistay, isagoo xaq u leh inuu maamulo guriga Max Azria.
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Waddada guusha
Xirfadlaha naqshadeeyaha ayaa ka bilaabay saloon qurux badan, oo uu ka shaqeeyay sidii timo-jare. Labo sanno ka dib, Hervé ayaa go'aansaday in ay bilaabaan samaynta koofiyadaha haweenka ee ujeedada Elsa Schiaparelli. Parisians ayaa qadariyay koofiyado jilicsan, oo horaantii 1980-kii loo martiqaaday kooxda guruubka Fendi. Wax yar ka dib, sannadkii 1983, naqshadeeye ayaa saxiixay heshiis wadashaqeyn la leh Chanel. Guul waxa uu ku dhiirrigeliyay Hervé inuu abuuro calaamadihiisa gaarka ah, 1985-kii sannadkii 28aad ee naqshadeeyaha hore ayaa soo bandhigay markii ugu horeysay ee dharka dumarka.
Afar sano ayaa la soo dhaafay. Atelier, furan Leroux ee Paris, ayaa caan ah, iyo naqshadeeyaha sii waday inuu la shaqeeyo Karl Lagerfeld , kor u qaadida brand Chloe. Laakiin ma aanan dooneynin inaan ku noolaado wiil yar oo tayo leh oo aan ku guuleystay. Waxa uu ku riyooday in la abuuro muuqaal cusub oo isbedbedal ah, sawir leh oo naxdin leh, taas oo la buuxin karo iyada oo muujinaysa ururinta ku saabsan in la sii daayo. Ka fikiridda arrintan, Lerou waxa si qasab ah ugu dhuftey dhar maro ah oo ku saabsan muraayada caaga ah, oo u rogay nooca hooyada. Maqaalka sheekadani waxay ahayd dharka faashadda Herve Leger, oo ah meesha ugu danbeysa ee lagu soo bandhigo bandhigga ururinta, kaasoo dunida ku arkay 1989.
Sanadkii 1999, calaamadihii Herve Leger wuxuu noqday hantida shirkadda Maraykanka ee BCBG Max Azria Group. Agaasimaha hal-abuurka ah Jerome Dreyfuss wuxuu tixgeliyey dharka faashadda, dharka iyo dharka Herve Leger oo aan ku habooneyn, iyo in muddo ah ay ka lumeen moodooyinka casriga ah. Nolosha ugu weyn ee dharka jilicsan waxaa la siiyey Max Azriia, oo madax ka ahaa shirkadda 2007. Maanta wuxuu ku jiraa madaxa jinsiga haweenka adduunka oo dhan, isagoo sii wadaya inuu turjumo afkaarta Lera ee dhabta ah. Si loo abuuro faashad faashad, naqshadeeyaha wuxuu isticmaalaa dhar dhejis ah, oo jarjar dhuuban. Qaar ka mid ah moodooyinka ayaa laga dhajiyaa dhogor ama dhogor marka lagu daro lurex, elastane ama lycra. Marka la eego, calaamaddu waxay heshay magac cusub. Tan iyo 2007 waxaa loo yaqaan Herve Leger by Max Azriia.
Khariidadda dhirta
Ku guuleysiga ururinta dharka dharka haweenka ee Herve Leger ayaa ugu dhiirrigelisay Max Azia inay abuurto xarig cadar ah. Horraantii ugu horeysay ee calaamadinta sumadda waxay aheyd karantii Herve Leger. Foornada ubaxa leh ee qoraalladu waxay isla markiiba soo jiidatay dareenka. Wax yar ka dib waxay soo baxday faashadda Herve Leger Ete, Herve Leger Femme, Herve Leger Intrigue, Herve Leger Intrigue, oo wali ku jira baahi weyn maanta.
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Maanta, taageerayaasha Herve Leger oo ka mid ah xiddigaha caalamka waxay muujinayaan ganacsi sida Miranda Kerr, Dutzen Kroes, Cindy Crawford, Kim Kardyashyan, Alessandra Ambrosio, Bernadette Pieters, Diane Kruger, Nicky Minage, Teka Sumpter, Taylor Swift, Dita von Teese iyo kuwo kale . Xadhkaha, dhejiska, dharka iyo naqshadeynta ay sameeyeen naqshadaha nuucyada American Herve Leger, marnaba u tagaan fashion, sababtoo ah waxay xoogga saaraan quruxda jirka haweenka, u oggolaanaya inay hantidooda soo jiidaan inay ku dabaashaan sharafta jidadka guduudan iyo iftiinka sirta!
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